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Why Radio?

  • 97% of adults who have attended/graduated from college are reached by radio each week
  • 4 out of 5 adults are reached by car radio each week
  • 2 out of 3 adults listen to radio during TV prime time
  • 80% of adults listen an average of 5 hours each weekend
  • Radio reaches 95.1% of all adults every week
  • 61% of adults have radios at work
  • 53% of professional/managerial men and 64% of full-time working women have radios at work
  • 95% of all automobiles have radio
  • 78% of adults are reached weekly by car radio alone
  • 98% of all households have radio
  • Each home averages 5.6 radios
  • 81% of people over the age of twelve are reached at home every week
  • Unlike other media, radio is a 24 hour-a-day medium. This means that there's a greater opportunity to reach and motivate consumers - with critical repetition - at numerous times during work and leisure hours. Consistency is important. Radio offers year round dependability
  • The closer a media impression can get to the cash register, the better its chance of actually influencing the purchase. A major study found that, among the four primary media, the elapsed time between exposure and the day's largest purchase is shortest with radio
Source: Starcom Networks



 

Source: Arbitron

Radio Facts and Figures

  • Over 600 million radios in use in the U.S.
  • Average U.S. household has 5.6 radio receivers
  • Radio reaches 96% of people 12 and over weekly
  • People 12 and over listen to the radio more than 3.2 hours daily
  • Over 13,500 registered radio stations in the U.S.

Effectiveness of Radio

  • Mobile medium
  • Captive audience
  • Highly Targetable
  • Great source of news information for listeners

Compiled from M Street Corporation data




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