Why Radio?
- 97% of adults who have attended/graduated from college are reached by radio each week
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4 out of 5 adults are reached by car radio each week
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2 out of 3 adults listen to radio during TV prime time
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80% of adults listen an average of 5 hours each weekend
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Radio reaches 95.1% of all adults every week
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61% of adults have radios at work
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53% of professional/managerial men and 64% of full-time working women have radios at work
- 95% of all automobiles have radio
- 78% of adults are reached weekly by car radio alone
- 98% of all households have radio
- Each home averages 5.6 radios
- 81% of people over the age of twelve are reached at home every week
- Unlike other media, radio is a 24 hour-a-day medium. This means that there's a greater opportunity to reach and motivate consumers - with critical repetition - at numerous times during work and leisure hours. Consistency is important. Radio offers year round dependability
- The closer a media impression can get to the cash register, the better its chance of actually influencing the purchase. A major study found that, among the four primary media, the elapsed time between exposure and the day's largest purchase is shortest with radio
Source: Starcom Networks
Source: Arbitron
Radio Facts and Figures
Compiled from M Street Corporation data
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